News: 2006 Archive

New Behavioral Health Umbrella Organization Aims to Improve Lives

GRAND RAPIDS—Project Rehab announced today that it has created a new umbrella organization to lead its established service organizations. “From this point forward, we will help lead the way in creating awareness about behavioral health issues under the name Proaction Behavioral Health Alliance,” said Michael Reagan, President of the alliance. The announcement was made at a briefing Friday afternoon where staff leadership learned of the mission of the new organization and were presented with the new alliance logo.

“We need to emphasize, however, that the story here today is not about the new name or the new logo. The story is about how this alliance is going to improve lives,” explained Reagan.

Project Rehab, a not-for-profit organization, has been promoting wellness and healthy lifestyles since 1968. Over the years their services have expanded and they now offer a range of behavioral health services through 300 employees at 14 facilities in East and West Michigan. In addition to the Project Rehab programs, their services have expanded to include Community Treatment Centers, Life Guidance Services, the Employee Assistance Center, and Community Counseling and Personal Growth Ministries. The purpose of the new umbrella organization is to provide leadership for each of the service organizations while working on community-wide behavioral health issues.

“Knowing that this wider range of behavioral health expertise positioned us to be a leader in the health community, we created a separate entity to focus on increasing awareness, understanding and support of behavioral health in Michigan communities,” said Reagan. The “Project Rehab” name will continue as the brand name of their residential and community corrections services.

“The Proaction Behavioral Health Alliance will improve lives by creating a stronger continuum of care, creating and sustaining organizational excellence, and creating awareness about behavioral health issues in our communities,” said Reagan.

Reagan explained that the restructuring provides potential for increased capacity. “Working together as a close-knit family of organizations, we can provide more seamless care for patients going from residential care to outpatient or vice-versa.”

Proaction plans to improve the state of behavioral health delivery by supplying alliance members with operational support. “This will lead to greater efficiencies, which will allow us to invest in the advance technologies needed to compete in today’s environment.” Proaction will provide human resource, information technology, brand management, and operational services so that each service organization is able to “focus their energies on advancing their missions.”

“Ultimately this change is a necessity if we are going to be able to continue surviving and competing. This restructuring provides us with abilities which are critically needed, that we would not have otherwise had,” said Reagan.